As the 2023-2024 Zain Premier League nears its conclusion with only two rounds remaining, the total viewership of the league matches on Shasha, the exclusive broadcaster of the tournament, has reached an unprecedented milestone of 7.3 million views since the start of the season.

The most-watched match was the Qadsia vs. Al-Arabi derby, which topped the viewership rankings. In fact, two encounters between Qadsia and Al-Arabi ranked among the six most-watched matches, accumulating around 1.5 million views collectively.

A Unique Broadcasting Experience for Kuwaiti Football

Shasha continues to broadcast the decisive final rounds of the league, reaffirming its commitment to delivering high-quality coverage for Kuwaiti football fans. Notably, Shasha has also secured the broadcasting rights for the next season, marking a groundbreaking experience in Kuwaiti football coverage.

Since obtaining the exclusive rights, Shasha has focused on enhancing its broadcasting quality, meeting the expectations of Kuwaiti football fans both locally and internationally. To achieve this, the platform has collaborated with specialized European production teams for match filming. Additionally, its analytical studio, led by renowned Tunisian sports presenter Hichem Al-Khalssi, features elite analysts from Kuwait’s finest football experts, enriching the viewer experience.

Record-Breaking Engagement & Future Developments

These record-breaking numbers highlight the huge engagement and success of broadcasting the league via Shasha, which has invested heavily in providing professional-grade equipment and real-time coverage to ensure top-tier quality and exclusive behind-the-scenes access to the tournament.

Looking ahead, Shasha plans to further elevate its broadcasting standards for the next season, aiming for a more professional and immersive experience that truly captures the competitive essence of the Kuwaiti league. The goal is to meet and exceed the expectations of Kuwaiti football enthusiasts, delivering a world-class viewing experience.